Curriculum Vitae

Senior editor and writer with ten years’ experience crafting compelling copy for global powerhouses such as NET-A-PORTER, Sainsbury’s, Volkswagen, Colgate and COS.

Experience

  • Clients include:

    • Colgate Palmolive

    • We Are Social (Amazon Music)

    • Prose on Pixels (TikTok/Volkswagen/Sainsbury's)

    • FutureLearn (partner platform of The Open University)

    • Oversee tone of voice and content strategy to ensure all copy – including product descriptions, magazine features, internal communications, newsletters, SEO content and advertisements – is engaging, consistent and aligned with brand values.

    • Lead product copy output – steering tone of voice, editing all product descriptions, localising into US English and creating/managing the style guide

    • Manage a team of copywriters, editing their work and driving their development

    • Acted as a guardian of the NET-A-PORTER and MR PORTER tone of voice

    • Sub-edited product copy for MR PORTER (British English) and NET-A-PORTER (American English), ensuring it was factually accurate and in line with house tone

    • Maintained the Style Guides, ensuring copy always reflected the values of the YOOX NET-A-PORTER group

    • Conducted regular site audits to check for consistency and accuracy

    • Ensured copy adhered to legal guidelines

    • Trained new starters, providing feedback and aiding their development

    • Worked alongside a global team of writers, editors, sub-editors and translators

    • Sub-edited up to 92 product descriptions per day while maintaining excellent attention to detail

    • Ensured formatting and tone were consistent across all products, and contributed to the maintenance of in-house Style Guides to best support this

    • Liaised with upload, buying, styling and studio production teams to ensure strict deadlines were met

    • Wrote all agency content, including marketing activity, blog posts, award entries, social media captions and website copy

    • Handled multiple fashion and lifestyle accounts, overseeing their press representation

    • Managed editorial calendars, seeing content from ideation to publication

    • Wrote all content for agency blog

    • Contributed to editorial calendar

    • Composed press release copy for agency clients, adhering to individual tone-of-voice guidelines

    • Assisted with press representation and wrote press releases for industry heavyweights Vaseline, Champneys, Dove Men & Care, Impulse and Ben & Jerry’s

Education

    • Modules include magazine journalism, newspaper regulation and media law

    • CertHE qualification

    • Additional modules undertaken in Linguistics, Spanish, Italian, Ancient Literature, Sociology

    • A-Level: Media Studies - A*, English Literature - A, Spanish - B

    • AS-Level: French - B

    • French - A*, English Literature - A, English Language - A, Spanish - A, Religious Education - A, ICT - A, Maths - B, Single Award Science - B, History - B, General Studies - B